In short: Hatty AI is an AI marketing agency serving businesses in Lansing, MI and across Ingham County. We are a GoDaddy Recommended Agency Partner with 500+ clients served, working remote-first from Cibolo, Texas.
Challenges Lansing businesses face, and how Hatty AI helps
Local challenge 1
Municipal utility paid ransom after email attack
In April 2016 an employee opened an infected attachment at the Lansing Board of Water & Light; the utility paid $25,000, spent about $2 million, and 14 people left afterward. Source: insurancejournal.com
How Hatty AI helps: We keep your website patched, monitored and backed up behind a firewall, because a hacked site can wipe out years of search rankings overnight.
Local challenge 2
Public-sector and campus employment dominates
State government and Michigan State University employed roughly 14,390 and 10,253 people in 2018, so many local firms serve agencies and campuses. Source: en.wikipedia.org
How Hatty AI helps: We build accessible, fast sites and content that answer the exact questions people search for, so fewer of them need to call.
Local challenge 3
Insurers are major local employers
Jackson National Life and Accident Fund are headquartered here, with Auto-Owners nearby, so insurance data security is a local concern. Source: en.wikipedia.org
How Hatty AI helps: We build compliant content and local search visibility so prospects find you first, and capture every inquiry into your CRM with automatic follow-up.
AI marketing & SEO in Lansing: what's included
- AI search visibility audit: where you are and are not named by AI assistants today
- Answer-first service and service-area pages with schema markup
- Google Business Profile optimization, citations and review automation
- Websites that adapt their content to visitor engagement and test what drives results
- Lead capture and follow-up automation with call and form tracking
What a successful engagement should improve
- Show up when customers ask Google or an AI assistant who to hire
- Turn more of your existing traffic into booked calls
- Keep a steady flow of new reviews
- Know exactly which pages and channels produce customers
How we work
We start with discovery: the current environment, key workflows, who owns each system, and the business goal. From there we turn the highest-impact gaps into a prioritized plan, implement in stages you can measure, and document decisions and evidence as we go. After launch we keep measuring and improving, including testing which pages, messages and automations actually drive results.
For the full scope of this service, see AI marketing & SEO at Hatty AI, or browse everything we offer Lansing businesses.
Remote-first service with local coverage
Hatty AI serves organizations in Lansing, Michigan through a remote-first delivery model and coordinates on-site work when a project requires it and availability allows. Hatty AI's primary business location is in Cibolo, Texas.
