In short: Hatty AI is an AI marketing agency serving businesses in Durham, NC and across Durham County. We are a GoDaddy Recommended Agency Partner with 500+ clients served, working remote-first from Cibolo, Texas.
Challenges Durham businesses face, and how Hatty AI helps
Local challenge 1
Health system dominance shapes local data standards
Duke's university and medical center employ about 39,000 people, and Durham describes itself as a national leader in health-related activity, so partner clinics and vendors are expected to meet strict patient-privacy standards. Source: en.wikipedia.org
How Hatty AI helps: We build patient-acquisition sites and local SEO that keep protected health information out of ad pixels, and make your practice the clear answer when patients ask Google or ChatGPT for a provider nearby.
Local challenge 2
University research and student data attract targeted threats
Duke enrolls about 14,000 students and runs a research enterprise that spins off services and suppliers across Durham, all of which need careful access control over sensitive records. Source: en.wikipedia.org
How Hatty AI helps: We build accessible, fast sites and content that answer the exact questions people search for, so fewer of them need to call.
Local challenge 3
Neighboring research park sets high security expectations
Companies in Research Triangle Park, about 10 miles southeast, employ roughly 49,000 people, and Durham startups and service providers selling into them are routinely vetted on security. Source: en.wikipedia.org
How Hatty AI helps: We build technical content, comparison pages and AI-search visibility that get your product cited when buyers ask AI assistants for options.
AI marketing & SEO in Durham: what's included
- AI search visibility audit: where you are and are not named by AI assistants today
- Answer-first service and service-area pages with schema markup
- Google Business Profile optimization, citations and review automation
- Websites that adapt their content to visitor engagement and test what drives results
- Lead capture and follow-up automation with call and form tracking
What a successful engagement should improve
- Show up when customers ask Google or an AI assistant who to hire
- Turn more of your existing traffic into booked calls
- Keep a steady flow of new reviews
- Know exactly which pages and channels produce customers
How we work
We start with discovery: the current environment, key workflows, who owns each system, and the business goal. From there we turn the highest-impact gaps into a prioritized plan, implement in stages you can measure, and document decisions and evidence as we go. After launch we keep measuring and improving, including testing which pages, messages and automations actually drive results.
For the full scope of this service, see AI marketing & SEO at Hatty AI, or browse everything we offer Durham businesses.
Remote-first service with local coverage
Hatty AI serves organizations in Durham, North Carolina through a remote-first delivery model and coordinates on-site work when a project requires it and availability allows. Hatty AI's primary business location is in Cibolo, Texas.